Privacy Policy

Last updated: 15 July 2026

This privacy policy explains how WEAlarms Ltd collects, uses, stores and protects personal information when you visit our website, contact us, place an order or make a trade enquiry.

1. Who we are

WEAlarms Ltd is the data controller responsible for the personal information described in this policy.

Company: WEAlarms Ltd
Trading name: Walk Easy
Website: wealarms.co.uk
Email: sales@wealarms.co.uk
Telephone: 01920 438763
Postal address: High View Farm, Green End Lane, Ware, Herts, SG12 0FF

You can contact us using the details above if you have any questions about this policy or how we use your personal information.

2. Information we collect

We may collect the following information:

  • your name;
  • billing and delivery addresses;
  • email address;
  • telephone number;
  • order and payment details;
  • products purchased or enquired about;
  • company or organisation name;
  • organisation type;
  • approximate quantity and delivery requirements;
  • custom-branding or sample requirements;
  • correspondence, enquiries and customer-service messages;
  • account details, where you create an account;
  • IP address, browser information, device information and website activity;
  • marketing preferences;
  • information needed to prevent fraud, protect the website or resolve disputes; and
  • any other information you choose to provide.

We do not normally receive or store full payment-card details. Payments are processed by the relevant payment provider.

3. How we collect information

We collect personal information when you:

  • place an order;
  • create or use an online account;
  • submit a contact, trade or bulk-pricing enquiry;
  • contact us by email, telephone or post;
  • subscribe to marketing communications;
  • leave a product review;
  • interact with our website or cookie controls; or
  • provide information to us through another legitimate business interaction.

We may also receive information from payment providers, delivery companies, ecommerce platforms, fraud-prevention services and other service providers involved in completing an order.

4. How we use your information and our lawful bases

We use personal information only where we have a lawful basis to do so.

To process and fulfil orders

We use your information to:

  • take and confirm orders;
  • process payments;
  • deliver products;
  • provide invoices and order updates;
  • manage returns, refunds and complaints; and
  • respond to questions about an order.

Our lawful basis is normally performance of a contract or taking steps at your request before entering into a contract.

To respond to enquiries and provide quotations

We use information submitted through contact forms, trade forms, email or telephone to:

  • respond to enquiries;
  • recommend suitable products;
  • prepare quotations;
  • discuss samples, branding and delivery requirements; and
  • manage trade or repeat-supply relationships.

Our lawful basis is normally legitimate interests, performance of a contract, or taking steps at your request before entering into a contract.

To operate and improve our business

We may use personal information to:

  • maintain business and customer records;
  • improve our website, products and customer service;
  • analyse website performance and purchasing trends;
  • manage stock and fulfilment;
  • protect our systems;
  • detect fraud or misuse; and
  • establish, exercise or defend legal claims.

Our lawful basis is normally our legitimate interests in operating, protecting and improving the business.

We may process information where necessary to:

  • maintain tax, accounting and transaction records;
  • respond to lawful requests from authorities;
  • comply with consumer, product-safety or other legal requirements; and
  • meet regulatory or reporting obligations.

Our lawful basis is compliance with a legal obligation.

Marketing

We may send marketing communications where:

  • you have given consent; or
  • the law permits us to contact an existing customer about similar products and services.

You may unsubscribe at any time using the unsubscribe link in an email or by contacting us.

Where marketing relies on consent, our lawful basis is consent. Where permitted for existing customers, we may rely on legitimate interests, subject to applicable electronic-marketing rules.

5. Payments

Payments may be processed by third-party payment providers such as card processors, PayPal or other payment services offered at checkout.

Those providers process payment information under their own privacy notices. We normally receive only the information needed to confirm and manage the transaction.

6. Delivery

We share the information needed to deliver your order with postal, courier and fulfilment providers.

This may include your name, delivery address, email address, telephone number and relevant delivery instructions.

7. Who we share information with

We may share personal information with trusted service providers where necessary, including:

  • payment processors;
  • banks and accounting providers;
  • delivery and fulfilment companies;
  • website hosting, maintenance and security providers;
  • ecommerce and order-management providers;
  • email and customer-communication providers;
  • analytics and cookie-management providers;
  • professional advisers, including accountants, insurers and legal advisers;
  • fraud-prevention and cybersecurity providers; and
  • government bodies, regulators, courts or law-enforcement agencies where legally required.

We do not sell your personal information.

Service providers may use personal information only for the agreed service or as otherwise permitted by law.

8. International transfers

Some service providers may store or process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate lawful transfer mechanism or safeguard is in place, where required. This may include adequacy regulations, approved contractual protections or other safeguards recognised under UK data-protection law.

9. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Typical retention periods are:

  • order, invoice and accounting records: generally six years after the end of the relevant financial period;
  • customer-service and complaint records: generally up to six years after the matter is closed;
  • trade enquiries and quotations: generally up to three years after the last meaningful contact;
  • unsuccessful general enquiries: generally up to two years;
  • marketing records: until you unsubscribe or we determine that the information is no longer required;
  • website security logs: for a limited period appropriate to security and fraud-prevention needs; and
  • cookie and analytics information: according to the lifespan shown in our cookie controls or cookie information.

We may keep information for longer where necessary to resolve a dispute, comply with the law or establish, exercise or defend legal claims.

10. Cookies and website analytics

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function, including shopping basket, checkout, security and preference features.

Other cookies may be used for analytics, performance, advertising or similar non-essential purposes. Where required, these cookies are used only after you have given consent through the website’s cookie controls.

You can change or withdraw your cookie choices using the cookie settings available on the website. You can also manage cookies through your browser, although disabling necessary cookies may affect website functionality.

Information about cookies must be clear, and non-essential cookies generally require valid consent rather than being covered only by a privacy policy.

11. Security

We use appropriate technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, secure hosting, software updates, backups, malware protection, encryption in transit and restricted staff access.

No online system is completely risk-free, but we review and improve security measures where appropriate.

12. Your rights

Depending on the circumstances, you may have the right to:

  • ask for access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information;
  • ask us to restrict how information is used;
  • object to certain uses of your information;
  • receive certain information in a portable format;
  • withdraw consent where processing is based on consent; and
  • complain about how your information has been used.

These rights are not absolute and may not apply in every situation.

To exercise a right, contact:

sales@wealarms.co.uk

We may need to confirm your identity before completing a request.

We normally respond without undue delay and within one month. Access requests are normally free, although the law permits a reasonable fee or refusal in limited cases involving manifestly unfounded or excessive requests.

13. Marketing preferences

You can stop receiving marketing emails at any time by:

Unsubscribing from marketing will not prevent us from sending essential messages about an order, payment, delivery, account or enquiry.

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, security or content of those websites. You should read the privacy notice of any third-party website you visit.

15. Complaints

Please contact us first if you have concerns about how we use your personal information.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

The ICO’s current contact details and complaint information are available through its official website. The ICO recommends that UK privacy notices tell people about their right to complain to the regulator.

16. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our business, website, service providers or legal requirements.

The latest version will be published on this page with a revised “last updated” date

If you believe that any information we are holding on you is incorrect or incomplete, please write or email us as soon as possible. We will promptly correct any information found to be incorrect.

  • An alarm scared off a gunman disguised as a postman who threatened to rob a female director in her Leigh home

    Southend Evening Echo

  • "I have one of your Walk Easy Alarms. I have used it in an attack and it worked."

    Mrs M.H, Yorkshire

  • Years ago when I was on the buses in Hemel Hempstead, I was provided with a WE900 safety alarm which, unbelievably after 15 years, is still working. I will be ordering some more from your website

    Brenda Custance, New Zealand
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